John Smith’s has today become the official beer of Huddersfield Town thanks to a new commercial partnership with Heineken.
Heineken is the UK’s leading cider and beer producer and the name behind iconic drinks brands such as John Smith’s, Strongbow, Bulmers, Heineken, Foster’s, Kronenbourg 1664 and Desperados, together with a full range of speciality brands.
The company employs 2,000 people across eight sites in the UK with breweries, cider plants and offices in Edinburgh, Livingston, Tadcaster, Manchester, London, Hereford and Ledbury.
More than 90% of the beer Heineken sells domestically is brewed in the UK. Heineken is a passionate supporter of the great British pub and since 2010 the company has invested £600m in developing its pub business, including a purchase of 918 great British pubs from the Royal Bank of Scotland. Currently Heineken owns a nationwide estate of around 1,250 high quality invested pubs.
Heineken’s Multiple Account Manager Tony Shaw is pictured at PPG Canalside alongside Town’s Commercial Director Sean Jarvis and Commercial Manager for Partnerships John Williams; he commented:
“John Smith’s is proud to be named the official beer of Huddersfield Town – we look forward to supporting the Club and its fans.”
Huddersfield Town Commercial Director Sean Jarvis added:
“To be associated with such a prestigious brand is a fantastic for Huddersfield Town. We look forward to working with Tony and his team.”