Huddersfield-based pharmaceutical manufacturer Thornton & Ross has supported the #SaveOurShirt campaign by giving up their planned sponsor position on the back of Huddersfield Town’s jerseys for the coming season.
The local business, who have shown their support to Town for the 11th consecutive season, were due to have a sponsor logo on the back of the shirts, however, when told of the plans for Town’s kit launch and the #SaveOurShirt campaign earlier this year, they agreed to give up their spot to keep the shirt unsponsored.
Thornton & Ross will instead sponsor the First Team squad’s Walk Out Jackets, with the logo of their cough, cold and sore throat brand Covonia featuring on the jackets for both home and away games. It will also appear on the Coaching Staff’s match day outwear, on the interview back drops, in the match day programme, on the LED screens and more!
Alongside this, the Linthwaite-based company has a box at the John Smith’s Stadium for members of staff to enjoy watching The Terriers, employees are Club Town members and they also take a pop-up retail shop on their premises to give members of staff the opportunity purchase Huddersfield Town products several times a year.
Thornton and Ross, who initially became a partner of Huddersfield Town in March 2009, also regularly offers Town supporters the opportunity to sample Covonia outside the stadium on match days over the winter months of the season – providing free packs of Covonia Double Impact Lozenges that have both a warming flavour and a powerful menthol vapour. Great for a cold Saturday afternoon in the stands!
Formerly a family business and founded in 1922 (the year Town lifted the FA Cup), Thornton and Ross quickly grew to be the largest independent pharmaceutical manufacturer in the UK. In 2013 it became part of the German-based STADA group – however it has never left Huddersfield and 97 years on, employs over 600 people and exports to over 90 countries worldwide.
Thornton & Ross has enjoyed over a decade of growth due to the success of brands such as Hedrin and Covonia. Another notable success is Zoflora, the popular household disinfectant, which has experienced phenomenal growth during the last 2 years – and as a result the Linthwaite factory now operates 24/7 to meet demand.
More recently, the company acquired several famous brands from pharmaceutical giant GSK; including popular antiseptic Savlon, emollient brand Oilatum, itch relief cream Eurax, paediatric cough liquid Tixylix and coal-tar based shampoo Polytar. These brands will be marketed and manufactured in Linthwaite.
Ed Round, Director of Consumer Marketing at Thornton and Ross, commented:
“We are once again delighted to renew our commercial partnership with Huddersfield Town for the 2019/20 season, which will be our 11th successive year.
“When told about the plans for the #SaveOurShirt campaign earlier this year by Sean and the team, we recognised that the campaign would benefit from a totally ‘clean’ shirt and, in the spirit of a true partnership, we were happy to look at alternative ways to show our support for Town.
“Thornton and Ross are proud to be part of the Huddersfield Hundred and look forward to continuing our long running partnership with The Terriers. UTT!”
Huddersfield Town’s Commercial Director Sean Jarvis commented:
“First of all, I would like to thank Thornton & Ross for backing the #SaveOurShirt campaign.
“They are one of our longest serving Club Partners, so for them to renew for an 11th year, back this campaign and support Huddersfield Town in a number of different ways is absolutely fantastic.
“We take great pride in the success of Huddersfield firms and Thornton & Ross’ growth has echoed our own since we have worked together.
“We are delighted that Thornton & Ross has continued to support us and we are proud to carry their Covonia logo on our Walk Out jackets for the 2019/20 Sky Bet Championship campaign.”