Sean Jarvis – Commercial Director

A recognisable face throughout West Yorkshire Sean is one of the few non-players who could do with a good agent! Available for weddings and barmitzahs he also heads up the Club’s Commercial Department.

Sean has previous experience from Oldham Athletic where he was Chairman for a brief period and has been at the Football Club since 2006. He has also been involved in the Premier League, Rugby League’s Super League and was named Marketing Student Of The Year (a long time ago!), as he keeps reminding us!

Tracy Nelson – Senior Commercial Manager – Hospitality

Tracy oversees all of our hospitality offerings and corporate social gatherings as well as playing a key role in the Club Partnerships Team as an Account Handler.

With over 20 years commercial experience she is one of the longest serving employees of the football club, and can actually remember when Andy Booth played for the club in his first stint!

Phone: 01484 960612

John Williams – Commercial Manager – Partnerships

John plays a key role in the implementation, development and growth of Huddersfield Town’s business partnerships.

John also develops and acquires new partners to HTAFC by leveraging opportunities through networking, negotiating, assisting in forming strategic partnerships and building an appropriate framework and strategy for account management.

John has over 20 years sales and account management experience, previously working for Vodafone managing the partnership between Vodafone and Manchester United as part of the sponsorship agreement.

John is a huge sports fan including football (obviously) and golf.

Mobile: 07887 833334
Phone: 01484 960615

Jonathan Wilkinson – Marketing Manager

Jonathan plays a key role in the development and implementation of Huddersfield Town’s profile, working with each and every department within the Club to maximise marketing opportunities.

Jonathan has over fifteen years of experience, working in both the private and public sectors, and joined us in 2013 from Wakefield College, where he worked as its Marketing Officer focussing on customer journey and CRM.

A Town fan of many years standing (and sitting!) and veteran of many Pedal for Pounds cycle rides!

Phone: 01484 960645

Tom Warburton – Advertising and Events Executive

Tom joined us in March 2019, having worked previously at Burnley and Manchester City. Tom is a UFCB graduate and is the man to speak to if you want to get involved in any of the Club’s events, from Golf Days through to the Annual Awards. Away from the Club, Tom enjoys travelling and attending live sporting events.

Phone: 01484 960614

Andy Booth – Club Ambassador

When Andy announced his retirement from football in 2009, Chairman Dean Hoyle gave the MD the ‘sign Boothy at any costs’ instruction to join our commercial team.

Plucked straight off the nearest fairway and put….well back on the fairway but this time it’s with our commercial partners in tow and a player or two to ensure they are getting the most from a Huddersfield Town partnership and are fully satisfied.

Andy provides the link between the commercial department and the playing staff as well being our ‘face’ in the community, a knighthood must be just around the corner soon!


Sam Horsman – Hospitality Coordinator

Sam started in June 2015 as Hospitality Coordinator, her role includes doing everything from admin for bookings, sending out tickets and coordinating match days, to sending out birthday emails, contacting opposition clubs and making design briefs.

Sam is a life long Town fan and really enjoys her job role.

Phone: 01484 960613

Alex Nicholson – Commercial Manager – Advertising and Events

Alex joined us as Commercial Manager to lead the Advertising and Events department. Coming from Doncaster Racecourse, Alex has a wealth of experience (and a number of racing tips).

Phone: 01484 960618

Jon MacDonald – Partnerships Executive

Jon joined the Club after working in the private sector for a number of years. A lifelong Town fan, Jon’s role is to work with our current partners to ensure that their contractual needs are met, whilst spreading the word of Huddersfield Town to new businesses, building packages which meet their operational and business needs.

Phone: 01484 960616