Two weeks until China’s ‘World Cup’! Date: 12/08/2013

An initiative that has seen a trio of coaches from Huddersfield Town helping club partner Fired Up Corporation deliver its ‘Music and Sport Summer Camp’ to 161 youngsters in China is reaching its final stages.

In just a fortnight’s time on 31 August, UEFA B licensed coaches Dave Nicholls and Luis Alcantarilla will help organise a ‘Mini World Cup and gala’ for the children of Guangdong Province to enjoy.

That event will conclude an eight week programme during which the two coaches, alongside Town Academy Coach Rob Day, have taught the kids to play football the ‘Huddersfield Town way’.

Town’s partnership with the Fired Up Corporation falls under the Club’s new international development programme. This follows on from the first stage of Town’s partnership with Fired Up Corporation, which saw a commercial delegation visit China during April (click HERE for full information).

Fired Up Corporation – a global company with roots in Huddersfield – is a vertically integrated manufacturer producing lifestyle products for the home and the hospitality industry.

A company with a worldwide customer base, Fired Up began in Huddersfield in 1998 as a small manufacturer of fires and fireplaces and has grown over the past 15 years to employ over 350 people and operates businesses in the UK, USA and China.

As part of its corporate social responsibility programme, Fired Up has previously held Summer Camps based on music in Nantou Town, Zhongshan city, Guangdong province. Now, with Town’s help, this has become a ‘music and sport’ and reaches double the number of children.

This year’s Music and Sport Summer Camp has been extensively covered by Guangdong TV, with Huddersfield Town’s involvement reaching out to over 120 million people. Click HERE for some of the footage from the news programming.

Huddersfield Town’s Commercial Manager – International – Ajin Abraham commented:

“We are delighted with the way the football development element of Fired Up’s Music and Sport 2013 programme has evolved and been delivered so far.

“The coaches have been giving us very positive feedback on the participants and their willingness to learn the Town Way of playing. All of us at Huddersfield Town are looking forward to the Mini World Cup and the gala event at the end of August.”

Town Coach Rob Day, who spent four weeks delivering the programme alongside his two colleagues in China, added:

“The coaching visit to China is a fantastic opportunity; not just for me, but for the Club. The Guangdong province is huge and it was a fantastic sight to drive around and see the Huddersfield Town crest on billboards all around the area, as well as kids playing out in Huddersfield Town shirts. There is huge potential in the area.

“Most importantly the 161 kids have loved every minute of the programme. The Club places a big emphasis on ‘doing the right thing’ and this falls within that belief.

“The improvement in the footballing ability children has been remarkable. In my four weeks, we stressed that playing ‘the Town way’ was about moving the ball in a controlled fashion through the pitch, as we’ve seen the First Team do this season, and they have really taken it on board. They’re all really looking forward to the World Cup finale on 31 August.”

For updates from the Town coaches, follow Town’s corporate twitter account – @htafcbusiness!