Huddersfield Town’s brand is entering new international territories after the Club signed its first licensing agreement with an overseas company.
Bermuda-based auction firm Bermybids Ltd has reached a commercial agreement with ‘The Yorkshire Club’ to use Town’s intellectual property in its home nation.
As part of the deal, Bermybids has purchased 500 Huddersfield Town shirts – a mixture of home and away replicas – to sell on the Club’s behalf across the Islands.
Bermybids’ owner, Dominique Nanette, is pictured above with the first delivery of 2013/14 replica PUMA away shirts featuring the name of Bermuda’s brightest footballing star Nahki Wells.
Huddersfield Town’s Commercial Director Sean Jarvis explained:
“Licensing is an important and exciting commercial opportunity for Huddersfield Town, particularly with the international interest the Club’s participation in the Championship brings.
“We’ve been exploring potential commercial ventures abroad for some time and given Nahki’s profile and status in his home country, an initial deal in Bermuda is a natural fit for our brand and presented us with this opportunity. Huddersfield Town has a unique appeal as a football club in that country.
“I’m delighted that this deal – an exclusive rights deal within Bermuda – is now up and running for an initial six month period. We’ll monitor its progress closely as I believe it can generate and enlarge our existing overseas fan base. I am hopeful that the Bermybids licensing agreement will be the first of many overseas deals for our club.”