Town set to revisit China with Fired Up Date: 05/06/2014

Huddersfield Town and Club Partner Fired Up have teamed up for a second year to deliver a coaching programme in China.

The Huddersfield-based company has continued its commercial partnership with the Club, which saw a number of delegates and Huddersfield Town community coaches visit China last year.

The first stage was a week-long business trip to China, during which a delegation featuring the Fired Up Corporation, CBC Computers, Morris & Sons, Approved Food and Stockleys Sweets, visited organisations including HSBC in China, electrical giant TCL, the Chinese FA and Chinese Super League football team Guangzhou R&F.

The summer camp, which was run over an eight-week period, was the first of its kind for the club in China In total, 161 Chinese youngsters participated in the football element of the camp and were taught a variety of sport based and educational skills by Town’s coaches.

Huddersfield Town’s Commercial Director Sean Jarvis said:

“Our first year working with Fired Up was fantastic; it couldn’t have gone any better! As a football club we wanted to make a difference to the communities that we visited across the world and Fired Up shared those goals and helped us deliver them.

“I am looking forward to working with Richard and his team again over the coming year and hopefully seeing even better results.”

Fired Up CEO Richard Kaye, said:

“The children of Nantou are delighted to welcome back HTAFC and are truly excited at taking part in another Soccer Summer Camp. I hope we can build on last year’s success and further strengthen the ties between our towns.”

Fired Up Corporation is a vertically integrated manufacturer of appliances for the home improvement, hotel supply and healthcare mobility industries.

A company with a worldwide customer base, Fired Up began in Huddersfield in 1998 as a small manufacturer of fires and fireplaces and has grown over the past 15 years to employ over 350 people and operates businesses in the UK, USA and China.

For more information on the Fired Up Corporation, please visit