Town fired up for China visit Date: 16/04/2013

Huddersfield Town has a seven strong business delegation that will travel to China later this week.

In early February, Town announced that it had teamed up with International Partner Fired Up Corporation and would make its first foray into China as part of the Club’s wider commercial international development plan (click HERE to read the story).

A delegation of seven business leaders has taken the opportunity to join Huddersfield Town on its maiden venture in the Far East. The business delegation consists of Huddersfield Town Commercial Director Sean Jarvis and Commercial Manager – International, Ajin Abraham; who will be joined by Richard Kaye (Managing Director of Fired Up Corporation), Mark Goodwin (Managing Director of CBC Computers Ltd.), Andy Needham (Managing Director of Morris and Sons (Leeds) Ltd.), David Nuttall (Sales and Marketing Manager of Stockley Sweets Ltd.) and Alexandra Needham (Marketing Executive of Approved Food Ltd.)

The delegation will visit China from the 17th April to 24th April. The trip will see them stop off at Zhongshan and Guangzhou via Shanghai courtesy of Club Partner Virgin Atlantic.

Ajin Abraham, Commercial Manager – International, commented:

“This is a fantastic opportunity for both the Club and the businesses joining us on this delegation. I would like to thank Richard, Chris, Isabell and the entire team at Fired Up for their help and immaculate planning in making sure that every delegate’s business needs are addressed through this trip. I would also like to take the opportunity to thank Mark, Andy, Alex and David for showing the faith in us by taking the step to join us on this ground-breaking mission.”

“The ethos behind the International Development programme at the Club has always been – Football, Business and the Community. Although the partnership with Fired Up is at an early stage, it is working fantastically well for all parties involved. We look forward to helping the businesses joining us on this delegation to have a very successful and productive trip.”

“One of the biggest benefits for us on this visit is the invaluable on-the-ground information that Richard and Fired Up provide. We have joined up with a business that has made a success in China and this will; we have no doubt, encourage the companies joining us to expand the horizons in terms of their thinking about the way in which they go about their business.”

“We believe that this is just the beginning of many more successful opportunities internationally for the Club. We are eagerly looking forward to it.”

The seven day trip will see the group meet with government officials in Nantou on Friday 19 April. From there they will attend further meetings, including networking events hosted by CBBC (China- British Business Council) and HSBC in Shanghai as well as visiting Fired Up’s factory in Zhongshan and major electronics retailer TCL in Guangzhou.

Such meetings and networking events will provide opportunities for the businesses involved in the group to understand Chinese buying habits; create business opportunities and provide an avenue for the business to research the market.

Furthermore, a meeting with Chinese Super League team Guangzhou R&F Football Club has been arranged and there will also be a Town and Fired Up Football Gala event on Sunday 21 April.

In preparation for the trip the delegates (pictured above) met at Canalside Sports Complex on Thursday 11 April to get to know each other and also discuss the visit in more detail.