Commercial Director Sean Jarvis believes that Huddersfield Town’s dedication in working with local businesses whenever possible is bearing dividends for everyone involved – particularly the Club’s supporters.
Sean, whose role includes overseeing the Club’s retail operation as well as the commercial, business-to-business offering, says that there is a myriad of benefits to utilising local expertise to the Club, the businesses involved and fans.
Examples include Heckmondwike-based Tog 24, which supplies the flat caps and polo shirts sold in the Club shops and online at htafcmegastore.com; Holmfirth Tea is the supplier of ‘Town Tea’, the Club’s very own branded tea bags; House of Scara provides the retail outlets with pocket squares; club partner Fab 4 provides coats and, most recently, local business Enjoy I has created Town Tactics.
HTAFC also works with local individuals; author Helena Pielichaty has provided a baby book for the shop; designer Jonathan Hildred has created a line of Town t-shirts and Daniel Gee has produced a range of mugs.
“Huddersfield Town is proud to position itself as ‘The Yorkshire Club’ and part of that remit is to work with local businesses wherever possible, as we know supporters are keen for us to do this from feedback we gather. I’m sure other football clubs do this, but perhaps not to the scale that we do.
“In particular, the Club is always keen to use the expertise of local businesses run by fans of the Club. Like us, they know the market they are catering for and we work together to develop products and services that our fans want. These items are by the fan, for the fan!
“This experience will give these local businesses expertise in the football market that they can take to other clubs around the country, hopefully benefiting them. Equally, this ensures the Club is doing its part in supporting local employment.
“Hopefully these products will prove to be popular and we can further our dedication to the local business community in due course.”