Commercial Director Sean Jarvis has praised a positive start for commercial activity at Huddersfield Town in the opening third of the 2015/16 season, but continues to seek improvements.
Hospitality sales for Huddersfield Town match days and other corporate events have increased by 10% so far this year.
Sean, whose role includes overseeing the Club’s retail operation as well as the commercial, business-to-business offering, says he believes this is down to the hard work of the commercial team.
“We have introduced new ‘sub brands’ for hospitality and early signs are that these are being well received,” Sean commented.
“However, there is no doubt that this is a difficult market and we must continue to improve the experience for corporate fans and supporters in the stands alike on match days. Our relationship with Sodexo is crucial to this.”
One main positive has been HTTV, which was launched at the start of the 2015/16 campaign to improve the match day experience for supporters.
It brings together football news, match highlights, interviews as well as an advertising element, both on match days around the ground and during the week on YouTube. Sean is delighted with the commercial impact HTTV has had on the Club.
“We are seeing more companies advertise with us and sales are a massively 56% up on last year.
“This is down to hard work by our advertising department and the introduction of some new corporate opportunities, including HTTV and the new ‘Blue and White Book’, coming soon.
“Our growing reputation as a business hub, which means more than just networking, in Huddersfield, Kirklees and West Yorkshire is providing real benefits to companies involved with us.”
Partnerships with the Club continue to edge towards the ‘Huddersfield Hundred’ and new ones have joined the family including Trust Ford, Bdaily and Barden Print. Partnerships with the club remain a strong selling point for Town.
“Overall the commercial b2b activity is 6% up compared to last season,” said Sean Jarvis.
“Whilst this is a good sign we commercially need to continue to strive to improve and develop to remain a pioneer within our community and field.”