PURE Business Group Limited has become one of the first names involved in football to take up the Premier League’s new shirt sleeve sponsorship ahead of the 2017/18 season.

The legal services business, based in Prescot, York and Liverpool, has enjoyed two successful seasons as the Club’s Main Shirt Sponsor under its PURE Legal Limited Brand and will now move to become the first company to ever appear on the sleeves of Town’s First Team shirts.

The distinct and recognisable PURE logo will appear on the left arm of Town’s home, away and third shirts, which will be revealed during the summer on htafc.com, with the iconic Premier League badge on the right.

PURE had already committed to a commercial partnership with Huddersfield Town running until May 2019, having first appeared on the front of the First Team shirts in the 2015/16 season.

PURE Legal Limited was launched in April 2015 by Huddersfield Town fan – and former Young Terrier – Phil Hodgkinson as an innovative, cutting edge legal services business, which provides a huge array of services. At the heart of PURE is a new ground-breaking approach to legal services that places the customer at the forefront of all it does and the PURE Group now comprises eight complimentary business and employs over 200 staff.

Huddersfield Town’s Commercial Director Sean Jarvis commented:

“Given the superb support we have received from PURE Legal Limited for the last two seasons, I am absolutely delighted that the company will make its own bit of Huddersfield Town history by becoming the Club’s first ever sleeve sponsor.

“This is one of several additional revenue streams created for the Club through Premier League promotion and, given the drastically increased television audiences, I believe PURE will receive tremendous return on investment too.”

PURE Business Group CEO Phil Hodgkinson added:

“Having enjoyed two seasons on the front of the home shirt, one of them being the most successful in the Club’s modern era, the Premier League promotion has given us the opportunity to have our Group brand on all three First Team shirts.

“The Club has been absolutely fantastic in ensuring we can fulfil our four-year sponsorship deal and the fact the Club still wants the PURE name on the famous shirt is testament to the way that my firm and all club partners are treated by everybody involved.

“As a Club, we have a great deal to be proud of. I have yet to stop smiling after the last 12 months! It is an honour to have the PURE name on the shirts and the coming season cannot get here quickly enough.”

An announcement on Town’s main shirt sponsor for the upcoming 2017/18 Premier League season will follow on htafccommercial.com in due course.