Partner Profiles – A Date: 25/04/2014

During the ‘New Era’ under Chairman Dean Hoyle, one focus of Huddersfield Town has been to work closely with the local business community; something that has resulted in over 80 firms coming on board as official club partners!

Over the coming weeks and months, will help you understand more about the companies that support your Club – starting with the ‘As’ this week!


Abzorb is an award-winning, West Yorkshire based, telecommunication provider and offers a full range of mobile and fixed line telecommunications solutions including; mobile packages; fixed lines; VoIP; LAN and WAN; inbound services, Private Circuits, ISDN and broadband.

For nearly two decades Abzorb has been at the forefront of telecommunications and work with UK’s leading telecommunication suppliers such as; BT, Vodafone, Apple, O2, and Blackberry.

Managing Directors Mike Walsh & Steve Beeby commented: “We are avid football fans and were excited to be partnering with Huddersfield Town Football Club. The Club matches many of our values as a business and allows us the opportunity to meet with other companies in the local area. The partnership also allows us to connect with our local community.”


Established in 1975, Andy Thornton offers extensive ranges of contract furniture, lighting, wood carvings, metalwork, architectural salvage, antiques and pub decor to the international hospitality and retail markets. If you are in the business of creating high-quality hospitality venues such as restaurants, bars and hotels, or cutting-edge retail environments, then this is the company for you.

Managing Director Charles Tolley commented: “Our involvement with Huddersfield Town arose from an opportunity to be involved with the football club in developing and fitting out the Heritage Suite within the Stadium. Subsequently we have continued the relationship and been involved in supplying furniture and associated fittings to new hospitality sections within the training facilities at PPG Canalside.

“The interaction with other corporate partners, the innovative ideas of the commercial team within the Club and the commitment of the Club to have the community at the centre of what it does are all reasons for us continuing with our support.”


Appliances Direct is the specialist appliance division of the BuyItDirect Group. BuyItDirect has an annual turnover in excess of £100m and employs over 150 staff. The company has been around for 12 years and is always expanding.

Appliances Direct strives to bring its customers the very best appliance deals in the UK from today’s leading brands, whilst offering the best possible advice through its specialist trained team who collectively have over 100 years’ experience.


Ask Insight is a full service Market Research Agency supplying bespoke and ‘off-the-shelf’ market research services to Local, Regional, National & International Private & Public Sector organisations, including; Local Authorities, 14-19 Youth, Education & Training, Housing, FMCG, Sports & Leisure, Arts, Travel & Tourism, Festivals & Events

Susan Kenyon, Director at Ask Insight, commented: “Research Partner status with HTAFC has opened many doors for Ask, as well as giving us the opportunity to work with and be part of one of the most dynamic businesses in the area.

“We used to think HTAFC Partnerships were designed for larger, more established businesses … clearly this is not the case, opportunities exist for any type, any size of business to get involved.”

Want to become a partner of Huddersfield Town? Please contact Senior Commercial Manager Tracy Nelson via or call 01484 484140.