Fired Up has recently signed a new partnership agreement that will see the company continue as a club partner of Huddersfield Town for the next 12 months.
Fired Up is a vertically integrated manufacturer based locally in Huddersfield and owns a well-established manufacturing operation in Guangdong Province, China.

Fired Up designs and manufactures products under three brands; Adam, Aurora and Corby and products are sold globally. Fired Up employs around 90 people in Huddersfield and has been a long-standing supporter of Huddersfield Town.

Richard Kaye, Managing Director at Fired Up, commented:

“Fired Up are delighted to continue our partnership with HTAFC and we look forward to the exciting football coaching projects we have planned for 2016 in China.”

Commercial Director at Huddersfield Town, Sean Jarvis, said:

“Fired Up is a fantastic business that has seen continued growth and I am delighted it is now a part of the fabric of the Club.

“Once again this year, our coaches will travel to coach local school children in China through our partnership with Fired Up. However, this year we will be adding to this and coaching local teachers and coaches, which is fantastic exposure for the Club as well as a programme for the coaches to use in the future.”