‘Fired Up’ partnership continues Date: 12/08/2015

Huddersfield Town’s work with Fired Up will continue in 2015/16 thanks to an extended commercial partnership agreement.

Based in Huddersfield, Fired Up has grown since its formation in 1998 and now produce lifestyle products for the home and hospitality industry, exporting products to their customers worldwide. With high quality, low cost and sustainability as three of the company’s core values, local market assembly is merged with Chinese manufacturing in order to deliver exceptional value to its customers. Moreover, Fired Up aims to engage and positively impact the communities in which it works in, through a collection of initiatives, which demonstrate that corporate social responsibility is important in today’s society.

Dave Nichols and Neil Matthews of Huddersfield Town are pictured in Guangdong Province helping to reinvigorate the local area. During their time in the province they are coaching football to local schools and community groups of younger people, as a way of giving something back to the region.

Fired Up Managing Director, Richard Kaye said:

“Every good business should engage with and positively impact their local community and in China we use Football as a mechanism to achieve this. It is great that Fired Up can partner with HTAFC to deliver such a worthwhile training program for so many of the town’s children and extremely rewarding to see first-hand the positive outcomes for all those taking part.

John Williams, Huddersfield Town Commercial Manager – Partnerships, commented:

“Football is a widely followed sport and therefore everyone should be given equal opportunities and this initiative makes that possible. This is the third year we have had two of the Club’s coaches in China and we are incredibly proud to be a part of the project carried out by Fired Up. This is also a fantastic opportunity to raise the profile internationally for ‘The Yorkshire Club’ and Fired Up.”