The Huddersfield Town Enterprise Academy will meet once again next month to discuss how businesses can effectively use PR and Marketing to maximise their potentials.
‘Pitch Perfect PR’ is the theme of the event that’ll see three key speakers with different backgrounds take to the stage on Thursday 15 February 2018 and explain how using the media in the correct way can boost a business’ profile and return.
The HTEA event will take place at Kirklees College’s Landings 72 Restaurant (Waterfront Quarter, Manchester Road, Huddersfield, HD1 3LD) and will start at 8am with a breakfast and networking, running until around 10.15am.
The first of four guest speakers is Town’s Head of Marketing and Communications David Threlfall-Sykes. After graduating from Leeds Metropolitan University with a degree in Economics for Business, David became the Press Officer at Huddersfield Town in 2005.
David has seen the Club develop from being in League 1 to the Premier League and has been the leading figure in developing new ideas to get Town noticed by the media.
Andy Bounds is another of the key speakers. He has been the North of England correspondent for the Financial Times since July 2008 and was additionally appointed Enterprise Editor in 2011. He covers the ‘Northern powerhouse’ and the changing face of the Northern and national economy, politics and society with special focus on small and start-up businesses and entrepreneurs.
He previously worked as an EU correspondent in Brussels and has a degree in International History and Politics from the University of Leeds. Raised a Gillingham fan, he is now a Huddersfield Town season ticket holder.
The final guest is Alison Puente a Partner and Director at Finn. She is Finn’s Corporate Communications Lead, having joined Finn to establish the practice six years ago. She has 23 years’ experience in corporate and business-to-business communications for organisations spanning a broad range of sectors, from financial services and technology, to property and food and drink.
Alison worked for a global PR agency for 12 years, based in London and San Francisco, before moving into a role as a Leeds-based Senior Corporate Relations Manager for Yorkshire & Clydesdale Bank and then Head of PR for Saltaire-based Pace plc, where she developed close ties with journalists and both regional and national titles, including The Times and Financial Times.
In her role at Finn, Alison works closely with clients’ CEOs and leadership teams to provide strategic advice and help them use communications to build their reputations and profiles, expand their businesses and maximise financial value. Alison also leads Finn’s crisis and issues management specialist team.
Finally, the founder of Huddersfield based marketing and PR agency, KC Communications, Katrina Cliffe started her career as an apprentice before progressing through the ranks in both agency and client side environments. Prior to establishing KC Communications in 2014, Katrina was responsible for the global marketing and PR presence of Dublin-based software company i-conX solutions.
After a number of years working in the tech sector and with a desire to work in a role which offered greater variety and fulfilment, Katrina took the leap to becoming a freelance marketing and PR consultant before her rapidly growing client base led her to evolve her business into the 7-strong team it is today.
Prior to setting out as a freelancer, Katrina had no contacts in the local business community but with a defined marketing and PR strategy she has not only increased turnover of her own business by 300% since its foundation, but has supported a number of SME’s across a range of sectors in the Yorkshire region to achieve their own ambitious growth plans.
Once the key speakers have given their top tips on PR then the floor will be open to questions.
HTEA events are ran in conjunction with Kirklees College, which is a top of the league in West Yorkshire when it comes to courses for 16 to 18 year olds in further education colleges in the Government’s recently published National Achievement Rate Tables for 2015/16. The college’s achievement rate was 83.3 per cent – the highest figure of the further education colleges in this area and higher than the national average of 79.1 per cent.
For Apprenticeships Kirklees College is in the UK top 5 for organisations training over 1,000 apprentices. It is one of the biggest training providers for Apprenticeships in the region.
Kirklees College has ranked alongside some of the country’s top universities when it comes to higher education teaching provision, gaining a silver in the Government’s Teaching Excellence Framework.