Huddersfield Town Head Coach David Wagner explained how leadership in football can be used in business alongside guest speaker Deborah Ogden at the Huddersfield Town Enterprise Academy event.
The Huddersfield Town Enterprise Academy, held in association with Kirklees College, met for the first time in the 2017/18 season on Thursday 2 November 2017 to discuss leadership in business and how businesses can emulate Huddersfield Town’s success.
The event themed ‘Step Up and Stand Out in Business’ took place at Kirklees College’s Landing 72 Restaurant and saw around 90 people thoroughly engaged with what the speakers had to say.
The morning started with breakfast and networking between Club Partners of Huddersfield Town before Professional Impact Specialist Deborah Ogden took to the stage.
Deborah explained how a strong brand and identity in a business or sports team needed to be emulated by the body language of the people working in it or for it.
She gave a great example on how Huddersfield Town’s Terriers Identity and the Community Club aspect was matched by the positive attitudes of the Terriers’ players signing autographs and taking time to have selfies with young supporters.
Deborah ended her session with the quote: “It isn’t about winning or losing, it’s about winning or learning. You can see that at Huddersfield Town.”
Urging the business people to create something extraordinary and to use the #Nolimits mantra in their organisations.
Head Coach David Wagner then took to the stage and spoke about his managerial techniques, how he motivates his players and reviewed his time at Huddersfield Town.
He told the audience that the biggest piece of advice he has been given is be honest explaining: “Don’t tell people what they like to hear, tell people the truth.”
The morning ended with a question and answer session as business delegates from the Huddersfield Hundred picked the brains of both David Wagner and Deborah Odgen.
HTEA events are ran in conjunction with Kirklees College, which is a top of the league in West Yorkshire when it comes to courses for 16 to 18 year olds in further education colleges in the Government’s recently published National Achievement Rate Tables for 2015/16. The college’s achievement rate was 83.3 per cent – the highest figure of the further education colleges in this area and higher than the national average of 79.1 per cent.
Huddersfield Town’s Commercial Director Sean Jarvis commented:
“I have to say this was one of the best and most insightful HTEA meetings yet.
“It was great to see so many Club Partners here this morning and its great way for them to pick the brains of the panellists as well as network between themselves.
“The information and advice given to us by both David Wagner and Deborah Ogden is priceless and it goes to show the similarities between both sport and business.”
Watch highlights from the event below via #HTTV!