Chinese kids learn ‘The Town Way’ Date: 09/07/2013

Three Huddersfield Town coaches have landed in China to help deliver a Music and Sport Summer Camp to local youngsters as part of the Club’s international development programme.

UEFA B licensed coaches Rob Day and Dave Nicholls, who coach the Under-11s in Town’s Academy, have joined Luis Alcantarilla in travelling to China as the second stage of Town’s partnership with the Fired Up Corporation begins.

Fired Up Corporation – a global company with roots in Huddersfield – is a vertically integrated manufacturer producing lifestyle products for the home and the hospitality industry.

A company with a worldwide customer base, Fired Up began in Huddersfield in 1998 as a small manufacturer of fires and fireplaces and has grown over the past 15 years to employ over 350 people and operates businesses in the UK, USA and China.

As part of its corporate social responsibility programme, Fired Up has previously held Summer Camps based on music in Nantou Town, Zhongshan city, Guangdong province. Now, with Town’s help, this has become a ‘music and sport’ and reaches double the number of children.

Town’s three coaches will teach 160 local youngsters basic football skills over an eight week period, culminating in a final day football gala event on 31 August.

This follows on from the first stage of Town’s partnership with Fired Up Corporation, which saw a commercial delegation visit China during April (click HERE for full information).

Huddersfield Town’s Commercial Manager – International – Ajin Abraham commented:

“The ethos behind the International Development programme at the Club has always been based on Football, Business and the Community.

“The first visit to China in April was based on the business element, but this second stage is rooted in ‘making a difference’ – using our expertise in football to benefit the community of Zhongshan.”

Richard Kaye, Fired Up’s CEO, commented:

“For the past two years we have delivered a Summer Camp based around music and performance that has provided local children access to education and experience they wouldn’t otherwise have access to. I am delighted to be able to incorporate sport into our Summer Camp this year and I look forward to seeing the kids develop their skills over the next eight weeks.

“Interest and participation in football in China is growing and our partnership with Huddersfield Town has come at exactly the right time. We are now teaching children, at grass roots level, a sport that is set to become bigger and bigger over the next few years.”

For updates from the Town coaches, follow Town’s twitter account – @htafcdotcom!