China Partnership Proves A Hit! Date: 20/11/2013

Three Huddersfield Town coaches recently returned from Zhongshan, China, after delivering a Music and Sport Summer Camp to local youngsters as part of the Club’s International Development programme.

UEFA B licensed coaches Rob Day and Dave Nicholls, who coach the Under-11s in Town’s Academy, joined Luis Alcantarilla in travelling to China as part of the second stage of Town’s partnership with the Fired Up Corporation.

Click HERE for more information regarding Town’s innovative partnership with Fired Up Corporation.

The first stage was a week-long business trip to China, during which a delegation featuring Town’s Club Partners Fired Up Corporation, CBC Computers, Morris & Sons, Approved Food and Stockleys Sweets, visited the likes of Chinese electrical giants TCL, HSBC, government officials, the Chinese FA, Chinese Super League football team Guangzhou R&F and garnered press coverage to audiences of over 120 million.

Click HERE to read a full review of the business trip.

At the time, Commercial Director Sean Jarvis said:

“This initial visit was totally focussed on forging business to business links. We met some great Chinese businesses and the idea was to help our business partners forge links in the country, as well as forge links of our own.”

The Summer Camp was run over an eight week period and the first of its kind for the Club in China, who were assisted by Fired Up throughout.

In total, 161 Chinese youngsters participated in the football element of the camp and were taught a variety of sport based and educational skills by Town’s coaches. The programme culminated in a World Cup gala event, which was created and run by Town and Fired Up.

The kids were split into teams of four countries – China, Italy, England and Brazil – and tested on the skills they had been taught during the Summer Camp. Challenges included a football match, relay, dribbling and shooting.

The gala event, followed by an awards ceremony where team China was crowned champions, concluded the eight week programme.

Click HERE to see a gallery of the World Cup event!

Town’s International Development Manager Ajin Abraham said:

“Crucial to building our brand internationally was to understand where the core success factors of the Club lie and we formulated our strategy accordingly.

“The three pillars of Football, Business, and Community are essential to our growth and are our core areas of strength. Our International Development efforts are based around these core competencies – Football, Business and the Community.

“This would translate into football development, business development and international development respectively. We are extremely glad that Fired Up Corporation reflected our values and joined us on this venture. Richard, Chris, Isabell and the team at Fired Up have been a pleasure to work with.

“The whole programme has been very well received and there is appetite to do more in Zhongshan and Nantou. We already are at a position where the people of Zhongshan and Nantou are looking out for Huddersfield Town’s progress in the Sky Bet Championship. These are exciting times at the Club and we will do everything we can to push the boundaries with Town.”

Fired Up is also happy with the outcomes of the Summer Camp. Richard Kaye, Fired Up’s CEO said:

“This was our third Summer Camp in Nantou, China but the first to include football. Interest in football in China is growing rapidly and it is absolutely right that we should be partnering with Huddersfield Town Football Club in developing the football skills of young people in this community.

“Nantou houses our manufacturing facilities in China and it is extremely important to the successful running of our business that we are able to engage with our local community in a positive way. Partnering with Huddersfield Town has meant that we are now able to do this better than we have ever done before.”