ASK provide the Insight Date: 12/02/2014

Club Partner Ask Insight have developed and completed an in-depth Telephone Research Campaign targeting the Club’s lapsed Business Partners and Clients. 

Using a sample of multi-sector sample of lapsed business partners and clients who had used HTAFC as part of their sales and marketing activities in the past; Ask completed 25 in-depth interviews, citing various reasons for their non-use of HTAFC, including the economic downturn, cash flow, reduced marketing budgets and businesses changing hands.

The results of the Survey were written up in the form of an Executive Report, which was presented by Susan Kenyon, Director of Ask Insight to HTAFC’s Management and Sales Team.

Town’s Commercial Director Sean Jarvis commented: “Gone are the days when one size fits all. As a Club we are proud of our business partner element and have worked hard to build a strong business base. This has only been possible because we have taken the time to invest in research to explore how we can work better together with our business partners and more closely and strategically over time. We are looking to develop relationships with businesses who share our mindset, and that is very simply, achieving together both on and off the pitch”

Susan Kenyon of Ask Insight added: “The true value of this Research will be felt over time, as Huddersfield Town uses the outcomes as a foundation on which to build their 2014 business partner package, designed to map Business Partners Sales & Marketing objectives with those of HTAFC. It is a long-term ‘win-win’ for all.”

Ask Insight is an accredited Market Research Society Company Partner, and RAR Recommended Agency 2014 status.

Ask Insight have worked on a number of projects with the club. They constructed a comprehensive on-line Fan Engagement Survey designed to explore many facets of the Fan Experience and which resulted in invaluable Fan Insight. Ask also conducted a series of face to face and telephone interviews with a quota sample of Town Club’s 50 Partner businesses, the findings of which were used to shape Huddersfield Town’s Partner Packages for 2013.

For more information please contact Ask Insight 01484 437424 or visit